The engineering under your marketing, technology and AI.

Get governance right, run the day-to-day systems well, then integrate AI, safely and securely.

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Strategy, governance and foundations

The starting point for most engagements: an honest, measurable view of your whole operation before anything gets built.

Digital and technology assessment

A structured review of your stack, data, and workflows: where things are siloed, where data falls through the gaps, and what the priorities are.

You get: A systems map, gap analysis, and a prioritized recommendation you can act on.

Governance and process design

The standards, roles, and processes that keep marketing and IM/IT running cleanly, delivered as real documentation your team can use.

You get: documented policies, role definitions, and the process frameworks your team can follow.

AI readiness and strategy

An honest look at where AI can safely go and what has to be true first: data quality, workflow gaps, and team capacity. It ends with a written plan.

You get: a written readiness report, a capability map, and a phased plan scoped to your organization.

Fractional IM/IT and marketing engineering

Foundations are set. Now comes the operating work: platforms, integrations, security, web and the analytics behind your marketing.

Fractional IM/IT leadership

CIO and IT director work on a fractional basis: strategy, security posture, vendor management, M365 and cloud platforms, modernization, and oversight of day-to-day support.

You get: Senior IM/IT leadership without the full-time overhead, a clear picture of your systems, and a partner who owns the outcomes.

Marketing engineering and data

Digital strategy, marketing automation, SEO, email and CRM, and the analytics infrastructure behind them. The work that usually falls between your marketing team and your IT team.

You get: A marketing operation that measures what matters and runs without constant intervention.

Web design and development

WordPress and custom builds with analytics wired in from the start, delivered as a platform your team can maintain and measure.

You get: A live site, documentation, and a handoff your team can actually use.

AI implementation and adoption

Most AI projects stall because the foundation isn't ready. Birch helps you build the foundation.

AI implementation and automation

Agentic workflows, custom AI integrations, and automation built on your real data and your real processes. The systems that do the work, not just the demo.

You get: A working implementation, documentation, and a handoff that lets your team run it.

AI adoption and training

Tiered training and change management so the tools your team adopts actually stick. It covers the people side of a rollout alongside the technical side.

You get: A training program and adoption plan built for your team's actual starting point.

Ongoing AI support

AI systems need upkeep as models and business needs change. Birch monitors and adapts your setup over time.

You get: Regular check-ins, an informed point of contact, and adjustments when things shift.

Every engagement starts with discovery.

A structured conversation to map your data, systems and AI readiness. You get a written report and a phased plan. Scope and fee are set to fit your organization.

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Frequently asked questions about working with Birch

How do engagements usually start?

They start with an AI Readiness Assessment: a structured conversation followed by a written report. You get a clear picture of where you are and a phased plan before any build work begins.

Do I need all three service areas?

No. Many clients start with one. The assessment surfaces what makes sense given your needs and resources.

What does a typical engagement cost?

Scope drives cost, so I don't publish prices. Engagements are quoted through paid discovery, sized to each organization. The readiness assessment is a fixed, transparent fee.

How long does a project usually take?

It depends on scope. The assessment gives you a clear answer for your situation before any build commitment, and you review and approve the work at each phase before it continues.

Do you work with teams outside Alberta?

Yes. The practice is fully remote, working with clients across Canada, with in-person available for Edmonton and the surrounding region when it adds value.

Build a clear, achievable roadmap

A discovery assessment maps your systems, sets the priorities and gives you a clear plan. The scope is set to fit your organization.

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